Here are a few of the things I learned and how I plan to implement them throughout Beth Hart Designs:
• I need to more clearly define my design style which in-turn will define my brand. Emily McCarthy shared some fascinating tips with us that can help us find our true design style. She is an amazingly talented designer and challenged us to find inspiration from things around us that we love - not from other stationery designers. She really built up my confidence, and I am so excited about the possibilities that can come from me looking deeper within myself! I have been working on a few collections that I feel truly represent me and my style. Stay tuned!
• I need to build an Etsy store and increase my online presence. The super-creative Rachel Shingleton of Pencil Shavings Studio is the ultimate social networking genius! I had the pleasure of being one of her roommates, and I learned so much from her. She has such a love for social media, and her positive attitude has started to rub off on me - a person who often feels overwhelmed by the internet! She has built a thriving Etsy business, and Etsy is something I've been afraid to tackle... but I'm learning that I've been missing out by not getting on board. I plan to have an Etsy shop open soon, and I'm increasing my social media presence (slowly, day by day). I'm really excited to see where these steps will take me!
• I need to make my client experience a top priority. I love helping customers by designing just the right "look" for their special events, but I've realized that I'm often in such a hurry to get orders completed and shipped out that I forget to include the special touches. I'm working on my packaging, I want my customers to know how much they mean to me, and I want to add a little something special to my orders that will help set me apart from the rest. Amber Housley has established an impressive client experience in her own business, and she shared so much eye-opening information at The Stationery Academy. I'm so glad she shed some light on this important feature that will help to better establish my brand!
• And last, but certainly not least, I know where Beth Hart Designs is going thanks to our wonderful leaders Whitney English Kolb and Natalie Ellis Chang. I arrived at The Stationery Academy unsure of what direction I was heading. I have so much going on within BHD - I have a wholesale line for retailers, I offer custom party designs, I offer wedding designs, I participate in Christmas retail shows, I offer free-lance work for other businesses, I rent a small retail space at The Shoppes on Main in Franklin, the list goes on... and I feel so busy doing all of this half-heartedly. I want to be great at what I do and give it 110%, not just part of me. Whitney and Natalie challenged us to look deep within ourselves and define who we are, what our values are, what strengths we have, and so much more. I didn't know just how much all of this soul-searching would mean to me. I desperately need to make Beth Hart Designs a true representation of me and all that I have to offer. I'm so very excited about the direction of my business, but there is so much {hard} work to be done! I am planning to spend some time re-reading the homework that we were given and start laying the foundation for the future of the new and improved Beth Hart Designs.
I owe a huge thank you to Whitney and Natalie for putting The Stationery Academy together. I know that my business will be better because of their vision and hard work, and that is so valuable to me. Whitney and Natalie have been my long-time stationery industry heroes, but especially now more than ever! Thank you for "paying it forward."
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| Look at all these goodies I brought home! Talk about successful branding! |
